As the old adage goes, “build a solid contraption, and the world will figure out ways to your door.”
However, the fact is that many of us do not sell things that meet a clear need. Although if your product meets a genuine demand or solves a genuine issue… Is it true that individuals are aware that they have a problem? Is it even possible that they are aware that there must be an option?
The act of ensuring that a buyer or customer is thoroughly knowledgeable regarding products, commodities, services, and consumer rights is known as consumer awareness. Consumer knowledge is critical in order for buyers to make the best selection possible. Clients have the right to be informed, to select, and to be safe. In this blog, we will discuss the case study of consumer awareness so let us take a closer look at consumer rights, duties, and education.
Consumer Rights and Responsibilities
Discussing the case studies on consumer awareness, let us first discuss what actually Consumer Right means.
So, Consumer Rights is an analysis of the rights that consumers have in relation to the sellers who offer the goods. What if the items offered by the company to the customer aren’t up to the mark? So, what can a customer do in that situation? To be more specific, what rights do consumers have in a legal proceeding to battle against commercial enterprises’ or sellers’ misconduct?
- Right to safety
The first and most crucial of Consumer Rights is the Right to Safety. They must be secured from any substance that endangers their health. Any product that may be harmful to their health — mental, physical, or a variety of other elements – must be protected.
- Right to information
People should be told everything there is to know about the product. The details that should be communicated to the customer should be listed on the package design, and therefore should not be hidden or provided with incorrect information.
- Right to choose
They must not be compelled to choose a product. A consumer must be satisfied with the thing he is going to purchase and make his own decision. This also implies that the buyer should be able to pick from a wide range of products. Monopoly power behavior is illegal.
- Right to heard
If a customer is unhappy with an item they have purchased, they have always had the right to make a complaint. And the complaint must not go unanswered; it should be handled in a timely manner.
- Right to redressal
If a product fails to please a customer, the customer has the right to have it replaced, to be compensated, or to have the money returned. According to the Consumer Protection Act of 1986, they have a 3 tier system of settlement.
- Right to consumer education
Consumers have a right to all data and therefore should be made fully informed of the government’s rights and duties. The lack of consumer comprehension is the most significant matter that our nation must solve.
Responsibilities of Consumers
So discussing the case study about consumer awareness, lets move forward on the responsibilities of consumers. The customer has a certain amount of duty to bear, since an informed consumer may assist other buyers to oppose unfair practices or become aware of them.
- They should be informed about their rights provided under the Consumer Protection Act and use them when necessary.
- They should have a thorough understanding of the goods they are purchasing. When acquiring the product, one should act as a cautious shopper.
- A complaint must be submitted if a product is discovered to be untrue or unsatisfactory.
- When making a transaction, the customer should request a Cash Memo.
- A client should look for standard markings such as ISI or Hallmark, which have been developed to ensure the legitimacy of a product’s quality.
Considering the case study of Consumer Awareness, let us discuss what Consumer Awareness really means in detail?
The process of making a customer of offerings aware of his rights is known as consumer awareness. It includes informing a customer about health, awareness, and the many recourse alternatives open to them.
As previously said, one of the most persistent difficulties the government confronts whenever it relates to consumer protection is consumer knowledge. Over the years, the government has tried a variety of approaches to tackle this problem. In fact, the Bureau of Consumer Affairs’ goal is to attain this.
Consumer Awareness in India
The “Jago Grahak Jago” campaign is among the most efficient and significant Consumer Awareness campaigns in recent memory. It’s likely that you’ve come across it. It’s a fantastic example of effective customer awareness.
The Indian government’s Ministry of Food established the initiative in 2005. The authorities have employed channels such as printings, media adverts, banners, radio commercials, and video campaigns to raise consumer awareness of initiatives such as the Insurance Inspector channel as part of this project. This program will inform potential consumers about their consumer rights and duties.
Conclusion
I hope I was able to give you extensive information in the above Case Study of Consumer Awareness. When individuals don’t realize they need your goods, you can’t immediately convince individuals of your identity since it has no significance for them. By directing individuals through these levels of awareness, you can give your brand significance and emotional response.
